Users tend to respond better to ads that don’t obstruct their platform experience. If you’re worried about the single-size format being restrictive, don’t be. Related: 7 tips for success with Pinterest advertising

Aspect ratio: shorter than 1:2, taller than 1:91:1.

Video Length: minimum 4 seconds, max 30 minutes.

How-to videos and products and services demonstrations work especially well with Pinterest’s video advertising. You can also create promoted pins with videos in them. Related: The best social media ad units to drive sales

Description copy: Max 500 characters (prioritize first 1-2 sentences).

Additional Note: Pins should be vertically oriented so they appear fully on users’ feeds.

Large Thumbnail: 216 pixels by 146 pixels.

Small Thumbnail: 69 pixels by 69 pixels.

They come in different formats, but all of them follow the same ad specs. They look like a regular pin and are good for advertising individual products that you want to get the word out about.

Promoted Pins are image-based ads that are displayed in a user’s feed. Related: A complete guide to advertising on Pinterest If you are willing to explore Pinterest ads and hope to reach some success, you should know upfront everything about Pinterest ad specs and formats to craft the perfect Pinterest ad. Research shows that 93% of Pinners use Pinterest to plan purchases and 67% of Pinners say they’ve discovered a new brand or product through the platform.

With 250 million monthly active users as of September 2018, Pinterest is the go-to place for people who want to discover new products and ideas. Pinterest, while not the most popular social media platform among users, has occupied a unique spot in the advertising industry.

Pinterest mp4 video